Interview frequency: …
Short answer
It says that decision time increases logarithmically as the number and complexity of available choices increase.
Explanation
When users face too many choices, such as extended navigation menus or a checkout form with 20 fields on one page, they may feel overwhelmed and abandon the purchase. Practical approaches are to reduce the choices shown at once, split complex processes into sequential steps (a wizard or stepper), and highlight one recommended choice to simplify a quick decision.
Common mistakes
- Showing every advanced feature and option on the main interface in the name of making it easy to find.
- Creating giant dropdown menus with dozens of items and no hierarchy or quick search.