Interview frequency: …
Short answer
They are standard guidelines for evaluating user interfaces and finding common usability issues without immediately testing with users.
Explanation
They are: 1) visibility of system status; 2) match between the system and the real world; 3) user freedom and control (such as an Undo button); 4) consistency and standards; 5) error prevention; 6) recognition rather than recall; 7) flexibility and efficiency for expert users; 8) aesthetic and minimalist design; 9) help users recognize and recover from errors; and 10) help and documentation when needed.
Common mistakes
- Relying on heuristic evaluation as a complete replacement for testing with real users.
- Reviewing interfaces without clear use scenarios, leading to superficial, low-impact feedback.